Showing posts with label surveys. Show all posts
Showing posts with label surveys. Show all posts

Thursday, August 11, 2016

Holiday, holiday, holiday time

I was born in Yorkshire. Summer holidays were short as I remember, a week usually, and our standard destinations were close by - Scarborough, Brid, Cleethorpes, maybe over to Morecambe or even Blackpool. Relatively local with the occasional long haul down to Newquay or maybe away from the beach in the Lakes. Apart from the school trip to Switzerland I didn't get to Europe till I was eighteen and, even then, it was only to Paris.

Nowadays my pals back in the UK tell me that they've been to far flung destinations - Bali, New Zealand, Goa, the Maldives, Abu Dabi. To be different you have to give Skyscanner a good workout and head for Kazakhstan or Greenland and even then it's just another destination.

Talking to Spanish students about their holiday plans is a reminder of my Scarborough days. They seem perfectly happy to go to the nearest seaside resort, if it's not too far, or otherwise they head for some rural destination equally close to home. It's a massive generalisation of course but I read something today that backs up my perception.

The Spanish Holiday Habits survey carried out by Madison Market Research for Cerveceros of Spain found that 90% of Spaniards prefer to stay local during the summer holidays. Half of those interviewed, irrespective of their age, said that the beach was favourite though trying new cities and new cuisine was good for about a third of the sample. It's been the same for the past forty years.

The survey did note one change though. The family holiday home is now less popular than staying in a hotel. The other big change is what goes in your luggage. The mobile phone obviously goes but so too do the laptop and the tablet. It's no good simply going on holiday you have to prove it to your pals by posting where you are online. Facebook is the favourite social network followed by WhatsApp and Instagram.


Over four of every ten people said that their favourite holiday drink was beer. First day essentials were going for a beer on a terrace, the space outside the bar, and having a siesta. I suppose that they prove that you are on holiday and not caught up in the usual round of work and domestic tasks.