Blogs in this series

Life in Culebrón is a disconnected series of pieces about the banal and ordinary of everyday life in an inland Alicante village seen from my very British perspective.

Tuesday, November 14, 2006

The Osborne Bull

It was apparently fifty years ago this week that the first Osborne Bull was put up alongside a trunk road in Spain as a way of advertising the Jerez-based company's new brandy: Veterano.

In the 1990s a law was passed banning roadside advertising for alcohol and it nearly did for the bull. The company fought back though and there were a whole series of public protests against its removal from the lanscape. Eventually, in 1998, the Osborne Bull was named a 'national treasure' and its place besides so many main roads in Spain was assured.

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