The Osborne Bull

It was apparently fifty years ago this week that the first Osborne Bull was put up alongside a trunk road in Spain as a way of advertising the Jerez-based company's new brandy: Veterano.

In the 1990s a law was passed banning roadside advertising for alcohol and it nearly did for the bull. The company fought back though and there were a whole series of public protests against its removal from the lanscape. Eventually, in 1998, the Osborne Bull was named a 'national treasure' and its place besides so many main roads in Spain was assured.

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