Saturday, November 22, 2014
Losing my grip
Standing by your pals is what you do in tough times. The annual Christmas advert for the state lottery. A message about not losing hope and about sharing. To be honest I hadn't noticed the ad on the telly because advert time is tea making, toilet or email check time. It was Maggie who pointed it out to me. In turn she'd been told about the advert by her intercambio - the person she does half an hour of English in return for half an hour of Spanish with. I searched it out on YouTube to have a look.
Last year the lottery ad featured a handful of singers and was roundly pilloried and parodied. I had a conversation about it with several of my adult students and with my two intercambios of the time. This year there was a bit of the Manuel Antonio ad that I couldn't make out and I was reduced to messaging one of my Cartagena friends for help with the wording.
It's easy enough to keep up to date in a media way with what's happening here but there is a second sort of news - the stuff that people talk about down the pub or send WhatsApp messages about. Until coming back to Culebrón I'd had access to those conversations through workmates, intercambios and students. Things have changed with my new job. Technically it isn't even a job, I'm now self employed and I sell my services to the language school. That aside the real change has been in the profile of the students. Most are now children or teenagers and only one group of adults has sufficient English to maintain an ordinary conversation. Of the two people I normally work alongside one is as English as me and the other is a teenager herself. Keeping up with the informal news has become a little more difficult.
This video isn't quite the same as the actual advert. The slogan is different as is the music. It gives a fuller version of the story though.