Although I go to the flicks a lot, I go at unpopular times. Not for me the crush of Saturday evening but, more usually, the peace of Tuesdays. Even then the fall off in numbers is noticeable. I've been in cinemas where, so far as I can tell, there are no other customers in the whole building. Tuesday is favourite because the nearest cinema to Culebrón, the Yelmo in Petrer, does its original language films then. It's become a habit so when there's nothing any good in English but something worthwhile in Spanish then Tuesday is still favourite. The exception is when the Yelmo has nothing worth watching. The ABC down in Elche often has a better range and their cheap day is Wednesday so that's when I go. Given the choice I go for the early showings, the ones at 4.30 or 5pm, which isn't a popular time for anything outside the home in Spain. This week we went to the Yelmo in Alicante for the 7.30pm show and the place was quieter - much quieter - than your average Spanish funeral parlour. Bear in mind that lots of the larger tanatorios, the funeral parlours, have 24 hour bar service.
I spent a lot of my early years in a town in West Yorkshire called Elland. There was a chip shop called Kado. I forget the detail but I remember that it was foundering. As it failed the price went down, then up, then there were the strange menu combinations - pineapple fritters with curry sauce - and all sorts of buy one get two free type offers. It's been a bit like that at the Yelmo cinema recently. I've paid as little as 4.50€ and as much as 6.20€ on the same day of the week and with the same pensioner discount. There's always some sort of offer on - this week it was the Black Friday effect. Full price, at the Yelmo, on a Saturday is still only 8.20€ or 8.80€ at the Elche ABC.
I don't really mind the price. I'm pleased to say that a couple of euros isn't a deal breaker and going to the cinema always seems like a cheap night out. Well unless you eat popcorn and drink fizzy pop. Do that and look out for those arms and legs. The Yelmo's "menu" offer, for what I think is the medium sized salty popcorn (sweet costs 50c more) and a 50cl pop, is 9.45€.
Most of the cinemas are part of a shopping centre. I often feel for the cinemas that chose the wrong shopping centre. The Thader Centre in Murcia is a bit of a White Elephant so the Neocine there is a lot less popular than the Cinesa place across the road in the very successful Nueva Condomina. In fact the Regional Murcian chain of Neocines has chosen two other failed shopping centres in Murcia city and Cartagena. The Cinesmax in the Bassa El Moro, now Dynamia, shopping centre in Petrer died along with the centre and the Puertas de Alicante shopping centre in Alicante, where there's a yelmo cinema, is another Mary Celeste type operation.
All of the shopping centre cinemas are just like multiplex everywhere. They have multiple screens and thin walls and VERY LOUD sound. Most of their theatres are relatively small but they'll have a couple of decent sized theatres for the more popular films. If you've been to the Odeon in Maidenhead or the Showcase in Springdale, Ohio then you will be at home in the Multicines Al-andalus in Cádiz. There are still a few of the older style, one big screen, cinemas left. There's one in Yecla, the PYA, for instance where the seats are raked back at the front of the theatre and raked forward at the back. They still give you tickets torn in half too rather than something you buy online or on the app on your phone. Cines Ana in Alicante is very similar.
Nearly all the films in Spanish cinemas are in Spanish, either as the original soundtrack or with dubbing. Sometimes, when I come out of a cinema having failed to grasp most of the linguistic nuances, I'm more than a tad cross with myself and a bit disappointed. It's not the same at the start of the film. I've seen thousands of pictures but when the lights go down and the film starts there is always that thrill, that moment of anticipation, something I never get watching a film on telly.
