Jumilla, Yecla and Alicante all produce wines that have Denominación de Origen Protegida (protected designation of origin) as well as wines more suited to drain unblocking or unarmed combat. Lots of the stuff that isn't D.O.P. is shipped to other countries, particularly France, where it is mixed with local wine and then sold as being from that country. The unloved wine is the sort of wine that you would use for things where any old wine will do - preserving fruits, cooking, turning into vinegar etc. Sometimes it tastes OK and sometimes it doesn't.
D.O.P., often shortened to DO, is a sort of quality mark which says that the product comes from a specific place, and that its characteristics are to do with that geography, with the methods by which it is produced and that there is a process for checking that those standards and rules are maintained and followed. Round here for instance the monastrell grapes grown on the wire trellis for machine picking aren't for DO wine. The good stuff comes from the vines arranged in the rows that make "diamond" shapes and are picked by hand. Wines are often D.O. - that's why we can talk about a rioja or a sherry - but cheese, ham, sausage and even tiger nuts and horchata (the drink made from them) can have D.O.
I don't know about you but I still think of wines as being quite posh. Expensive restaurants have people who select and serve their wines with the same panache as the servers present those fiddly plates of food. It seems wrong, to me, that this classy product starts with grapes hauled by old tractors in even older trailers and, when those grapes have been mashed up to yield juice, the liquid is moved from one steel tank to another using industrial pumps and thick rubber hoses laid across concrete floors.
I also find the whole wine tasting process at the bodegas a bit false. The normal routine is that you are shown around the unloading bays, the fermenting vats, the cellars where the barrels are stored and the bottling plant before the guide takes you to try the wines - anything from three to five different types - with a bit of ham and cheese to accompany the drink. The company line varies from bodega to bodega. If one adds yeast that produces the best wine if another doesn't, but relies on the natural yeast on the grapes, that's the best. One lauds the steel tanks another their concrete ones. When it comes around to tasting they instruct you on the correct way to hold the glass, how to swirl, the sniffing, the looking at the colour against a white background and so on. In one of the bodegas they suggested that you should use all five senses when tasting wines. Listen how it gloops into the glass. Ahem! They always talk about the colour. I understand that the colour may say something about the time and place that a wine has been stored, or the grape it came from, but so would the label, and more accurately. You are asked to smell the wine. What "notes" do you detect? - peach, strawberry, thyme, chocolate? I often wonder which is best. I usually think it smells of alcohol but if it smelt floral would that be good or bad?
I once had the temerity to ask why one wine was more expensive than another. I can see, for instance, that wines put in barrels to mature will cost more than wines that are bottled more or less straight away because there is no barrel to buy, there is no energy needed to keep the wine at the right temperature and nobody has to be paid to keep an eye on the maturation but when the harvesting is done by hand, when the storage time and method is the same, when all the variables are the same I don't quite understand why one wine is several times more expensive than another. I didn't get a proper answer.
But, as I said, I don''t much care for wine so maybe I'm just biased and if you've never done a bodega tour I'd definitely recommend one.