Showing posts with label marketing names. Show all posts
Showing posts with label marketing names. Show all posts

Thursday, June 27, 2019

The Mark II RX Spade - S

I was talking to someone about older cars the other day. Cars used to come without carpets, without heaters, without synchromesh on first and, sometimes, with just three gears on a column change. The range for any given model was simple. Then the choice widened  - standard, deluxe, maybe a GT or whatever but they were still set packages with set prices. When I bought the Mini, ten plus years ago, the idea had changed. You chose an engine package and then added things at extravagant cost

I've been wondering about buying a car and, faced with fawning reviews from most Spanish websites, I resorted to tried and trusted British sources. When Autocar and What Car and Which magazine recommended a car it probably got added to my list. You'd think that the only difference between a Suzuki Vitara sold in the UK and the one sold in Spain would be which side to get into to get hold of the steering wheel. That wasn't the case though. I think that the British Suzuki Vitara 1.0 Boosterjet SZ-T and the Spanish Suzuki Vitara 1.0T GLE are, for instance, the same car. It doesn't help that several of them have very long names such as the Mazda MX3 2.0 Skyactiv-g Evolution Navi 2wd 89kw.

It's not just cars. Our old microwave was only half working. I'd been looking at Which online for cars so I thought "Why not use their microwave reviews?". Which rates the Russell Hobbs RHMDL801G. The model doesn't exist in Spain. Plenty of Russell Hobbs to be had but not the RHMDL801G. Fair enough, Russell Hobbs sounds a bit British which may explain the problem but Panasonic has an international sort of ring. Not if you want the NN-CT56JBBPQ though.

Obviously sometimes names are changed for good reason. The old Vauxhall Nova means something like "It's not working" or "It doesn't go" in Spanish. Not the best name for a car. The Mitsubishi Pajero needed a name change for the Spanish market too - Mitsubishi naming their car a wanker wasn't going to improve sales! Lynx deodorant, the one that used to have a remarkable effect on women is called Axe in Spain. No idea why. Strange though.