It was not always so. Not that long ago shopping in Spain required a conversation. There was a counter and behind it there was someone to ask for whatever you wanted. They showed you things that you may or may not want and may or may not like - it could all become quite complicated. Also shops were pretty specialised. When we first needed electric bulbs for our new house I went to an electrical shop but it turned out I needed an ironmonger. And where could I buy inner soles or shoelaces? Sometimes the answer was obvious, bread from a bread shop and drill bits from an ironmonger, but it wasn't always so simple.
Nowadays if you don't know where to buy something you just go to a Chinese shop - they stock everything but, in the dim distant past the answer, if you were in a big town, was the department store Corte Inglés. That's where I bought those inner soles and that was where you could browse pullovers or swimming trunks without needing an extensive Spanish vocabulary. Corte Inglés was nearly magical. It had things that you needed and things you wanted. It welcomed the well off and the ordinary person and it was swish with smart and helpful salespeople. It was a Spanish institution. I'm not sure what sort of financial shape it's in now but a few years ago Corte Inglés closed lots of stores, axed lots of jobs and tried to catch up with Internet retailing and the modern world. Britons might see parallels with John Lewis.
In that same antediluvian period the sales, the time that shops sold off old stock at reduced prices, were a big event in Spain. The Winter sales started on 7 January, just after the King's holiday (think Boxing Day) and the Summer sales started at the end of June. There were always scenes on the telly of people camping outside the door of big shops, and by that I mean Corte Inglés, and making a mad dash for the washing machine being sold at the price of a transistor radio or the Ágatha Ruiz de la Prada frock at a knockdown price. There were sometimes squabbles over goods, there was always pushing and shoving and a race to be won to get that special bargain.
Even in our time here the sales were still something special. There was no Black Friday, Amazon didn't do Flash Offers, there weren't year round discounts and Outlet Shops were few and far between but there were the sales. I've spent many a frustrating hour in Corte Inglés sorting through the brand names like Gucci, Hugo Boss, Calvin Klein,Tommy Hilfiger looking through the jeans or shirts for something that wasn't only left in sizes for someone with a tiny waist or a barrel chest. Every now and then I'd find something, a real bargain, and it all became worthwhile.
This year the January started last Sunday. Shops in most of Spain are still, generally, closed on a Sunday but last Sunday they were allowed to be open. Maggie had been doing her online homework and she wanted something from Corte Inglés so we went down to Elche where our nearest store is. As we passed L'Aljub shopping centre cars were queuing back down the surrounding dual carriageways presumably full of people setting out to find that sale time bargain. Corte Inglés was busy too. I had to go a car park level down to find a space. But the sales don't have that sense and purpose they once had. Instead of the jumble sale like racks of mixed clothing with bargains to be found for the persistent and determined it's now whole ranges marked down with a 40% off price tag. Sometimes they don't even give the sale price, there is a sign to say that the 30%, 40% or 70% will be knocked off at the checkout. Nobody has gone through items marking them down. Someone has given the stock control software a nudge and, when the sales are over, that change can be un-nudged. At least it gave one young lad the opportunity to impress his father with his mental arithmetic skills as he worked out the final prices.
Corte Inglés has never been a cheap shop. 40% off a Calvin Klein pullover originally priced at 119€ isn't a bad discount but that 71.40€ price tag is still more than four and a bit times the cost of a similar cotton pullover at Primark. For me at least there's no adventure in that sort of pricing. I can probably do an Internet trawl to find something as cheap. The fun was in the hunt.
I really am beginning to sound like my Uncle Harry and his stories of fish and chips for a tanner or taking a girl out for a night on the town for half a crown. I suppose it comes to us all.
