Saleing away

Let's presume you're in Spain and you want a t-shirt or a bikini or a pair of trainers or a new phone. Even with the upheavals in retailing there are still real physical shops where you can go. Most of them will have the majority of their stock on show for you to browse. Occasionally you might have to talk to someone, to get your size in shoes for instance, but most people can do most of their shopping in, Bershka or Carrefour or MediaMarkt and a whole lot more, without speaking. You might need to make some sort of grunting sounds at the till but that's all.

It was not always so. Not that long ago shopping in Spain required a conversation. There was a counter and behind it there was someone to ask for whatever you wanted. They showed you things that you may or may not want and may or may not like - it could all become quite complicated. Also shops were pretty specialised. When we first needed electric bulbs for our new house I went to an electrical shop but it turned out I needed an ironmonger. And where could I buy inner soles or shoelaces? Sometimes the answer was obvious, bread from a bread shop and drill bits from an ironmonger, but it wasn't always so simple. 

Nowadays if you don't know where to buy something you just go to a Chinese shop - they stock everything but, in the dim distant past the answer, if you were in a big town, was the department store Corte Inglés. That's where I bought those inner soles and that was where you could browse pullovers or swimming trunks without needing an extensive Spanish vocabulary. Corte Inglés was nearly magical. It had things that you needed and things you wanted. It welcomed the well off and the ordinary person and it was swish with smart and helpful salespeople. It was a Spanish institution. I'm not sure what sort of financial shape it's in now but a few years ago Corte Inglés closed lots of stores, axed lots of jobs and tried to catch up with Internet retailing and the modern world. Britons might see parallels with John Lewis.

In that same antediluvian period the sales, the time that shops sold off old stock at reduced prices, were a big event in Spain. The Winter sales started on 7 January, just after the King's holiday (think Boxing Day) and the Summer sales started at the end of June. There were always scenes on the telly of people camping outside the door of big shops, and by that I mean Corte Inglés, and making a mad dash for the washing machine being sold at the price of a transistor radio or the Ágatha Ruiz de la Prada frock at a knockdown price. There were sometimes squabbles over goods, there was always pushing and shoving and a race to be won to get that special bargain.

Even in our time here the sales were still something special. There was no Black Friday, Amazon didn't do Flash Offers, there weren't year round discounts and Outlet Shops were few and far between but there were the sales. I've spent many a frustrating hour in Corte Inglés sorting through the brand names like Gucci, Hugo Boss, Calvin Klein,Tommy Hilfiger looking through the jeans or shirts for something that wasn't only left in sizes for someone with a tiny waist or a barrel chest. Every now and then I'd find something, a real bargain, and it all became worthwhile.

This year the January started last Sunday. Shops in most of Spain are still, generally, closed on a Sunday but last Sunday they were allowed to be open. Maggie had been doing her online homework and she wanted something from Corte Inglés so we went down to Elche where our nearest store is. As we passed L'Aljub shopping centre cars were queuing back down the surrounding dual carriageways presumably full of people setting out to find that sale time bargain. Corte Inglés was busy too. I had to go a car park level down to find a space. But the sales don't have that sense and purpose they once had. Instead of the jumble sale like racks of mixed clothing with bargains to be found for the persistent and determined it's now whole ranges marked down with a 40% off price tag. Sometimes they don't even give the sale price, there is a sign to say that the 30%, 40% or 70% will be knocked off at the checkout. Nobody has gone through items marking them down. Someone has given the stock control software a nudge and, when the sales are over, that change can be un-nudged. At least it gave one young lad the opportunity to impress his father with his mental arithmetic skills as he worked out the final prices. 

Corte Inglés has never been a cheap shop. 40% off a Calvin Klein pullover originally priced at 119€ isn't a bad discount but that 71.40€ price tag is still more than four and a bit times the cost of a similar cotton pullover at Primark. For me at least there's no adventure in that sort of pricing. I can probably do an Internet trawl to find something as cheap. The fun was in the hunt.

I really am beginning to sound like my Uncle Harry and his stories of fish and chips for a tanner or taking a girl out for a night on the town for half a crown. I suppose it comes to us all.

I still bought a pullover

A pal tells me that Ralph Lauren clothes are, generally, badly made and hugely overpriced. I don't care really. In my time I've liked, and bought, a fair few bits of Ralph but I don't think I've ever paid full price. Outlet Centres and Sales have provided all of them. I know I shouldn't be sucked in by the label thing but in the 80s I learned the habit and I've never altogether lost it. True nowadays I buy more clothing at Primark and Carrefour than I do from Ted Baker but I still like labels.

In Spain the January Sales used to be proper sales. I vividly remember sorting through the racks in Corte Inglés where Oprah sized high waist blue denim Calvin Klein's rubbed shoulders with hipster waisted black Armani's that would be a size challenge even for Evanna Lynch. Of course it was only then that I realised I was in the women's section but you get the idea. I still think back to a really nice pair of black Polo jeans that I got for 19€ when we lived in Cartagena.

It's ages since The Sales were deregulated in Spain. There are discounts all the time now, especially online, but old habits die hard and I usually head down to Corte Inglés (the still impressive chain of department stores) sometime after Christmas. We went yesterday. Maggie said something that I realised was absolutely true. It's got 50% off she said but it's still too expensive. Absolutely right - I liked a jacket but even at 140€ it was hardly cheap. At its original 280€ it was simply overpriced. Discounts everywhere in the shop but no real bargains.

Once upon a time sales were about getting rid of the ends of lines, the funny sizes, that colour that nobody wanted, the craze that was no longer fashionable. Nowadays, with the big retailers, everything just gets discounted for a period so the January Sales are no longer the upmarket jumble sale that they once were. Shame really.

The January Sales and shop hours in general

We went out to save some money today, more me than Maggie actually. You know how it works, the shops reduce the prices and you go out and buy lots of things you didn't intend to buy. The January Sales or as we say round these here parts Las Rebajas de Enero. I always like to go to Corte Inglés, one of the originators of the first Sales in Spain, to see if they have any designer label clothes for market stall prices. Fat chance. I spent money I didn't have though.

When we first arrived in Spain shopping times, were, pretty much, regulated. Shops, except maybe bakers and paper shops, didn't open on Sundays and The Sales only took place in July and after Kings in January. There were lots of rules about how long they had to last, how the discounts had to relate to the prices on goods which had been available in the shops for weeks beforehand and all sorts of other stuff. Nowadays shops can have Sales whenever they want. But custom and habit are culturally powerful and people still think of, and wait for, the Summer and January Sales

The rules were relaxed in 2013. As well as the changes to The Sales there were lots of changes to the opening hours of shops. For example, weekly opening hours were increased from 72 to 90 hours for shops over 300 square metres, which explains why none of the big supermarkets are open 24 hours, but why there is a boom in the smaller town centre supermarkets. Shops under 150 square metres can open when and as they please - on Sundays, on holidays, 24 hours a day. It's not easy to generalise about the legislation, and I may have some of this wrong because it is all ifs and buts because the Central Government rules can be varied by local rules from the Autonomous Communities. For instance before the changes shops could open 12 times a year on Sundays and holidays but the Regions could reduce that to eight times per year. Now the National limit is sixteen times (for the bigger shops) but the Regions can reduce that to as few as ten times per year if they wish. The National legislation also allowed big shops in important tourist destinations, determined by the figure for overnight stays or the number of cruise ship passengers, to open all year round. That's why, for instance, Cartagena has a lot of Sunday shopping but Murcia city doesn't.

In the area we live, in Valencia, local legislation sets the number of Sunday and holiday openings for big stores to eleven times per year but it also gives "special status" to some areas, the ones with most tourists, like Alborache, L'Alfàs del Pi, Finestrat, Torrevieja y la costa de Benissa, Orihuela y Pilar de la Horadada where the shops can (I think) also open the additional Sundays, and any holidays, between mid June and mid September. The big shops and shopping centres outside those areas - in Alicante and Valencia cities in particular - don't get that extra summer dispensation and the eleven possible days they can open do not include the traditional Sundays on which the Summer and January Sales start, two of the busiest days of the year. So those big shops and centres feel hard done by and have taken the Valencian Government to court to make it comply with Central Government legislation. Of course it takes years for some legal actions to get to court so, in the meantime, the local legislation holds good.

Even if you found that confusing it may explain why some of the "Chinese" shops seem to be open all the time, why big supermarkets aren't and why lots of shops are open on the run up to Christmas.