Paying the premium

When I went to the hole in the wall to get some cash there was a turrón stall in my way. Turrón is a sweet confectionery, associated with the Spanish Christmas, made with almonds, oil, and sugar. In the average supermarket a 250g bar of turrón will cost about 2.50€, most supermarkets carry something slightly better at, maybe 10€ a bar, but most steer away from the handcrafted product because it is breathtakingly expensive. There are all sorts of varieties of turrón, but the traditional ones are the hard and brittle Alicante variety and the soft, oozing oil Jijona style. The varieties of turrón, with chocolate or fruit are really for people who don't like turrón; they aren't much to do with turrón and are trading on the name.

The chances are that if you have some turrón this Christmas, it will be ordinary production line stuff. You might like it; you might not; but it's unlikely to send you into paroxysms of delight. The same is probably true of the majority of foodstuffs that Spaniards tend to rave about and which they buy in truckloads at this time of year. 

For instance angulas, or baby eels, are another Christmas delicacy. I had a quick Google and you can get fresh ones at 118€ per 100g. If that's a little steep the alternative is something called gulas which are made from ground fish reconstituted to look like elvers. A packet of gulas costs a bit less than 3€. This is lumpfish roe as against caviar territory. 

Miguel Angel Revilla, four times president of Cantabria, and well known character, used to always present quality, expensive, anchovies from Cantabria on his official visits. The anchovies I buy for my sandwiches come in triple packs for less than 3€.

It's similar with prawns—what we Britons call prawns. I don't think I'll ever understand the differences in quality when buying the right and wrong type of prawns. Whether gambas blancas, gambas rojas, gambones, carabineros or langostinos are the best and whether the ones from Denia are better than those from Huelva or Garrucha. Not knowing can cost you dear. Six of the better variety in an ordinary restaurant cost me 48€. It still smarts and that was six or seven years ago now.

Faced with such price variations the majority of us tend to plump for something with an everyday cost or, maybe, we push out the boat and buy the next step up. Then, when we taste it, we wonder what all the fuss was about. The problem is that we've bought run-of-the-mill. Spaniards wax lyrical about their air-cured ham. It can be spectacular but you have to be willing to pay for the quality, acorn fed, variety and eat it sliced wafer thin. The ham that most of us get most of the time—in a ham sandwich or as a slice of ham on our breakfast toast—can be anything between average and chewing bacon.

The point I'm trying, so long windedly, to make is that Spaniards often enthuse about certain food products that you may find uninspirational. There are lots of classic dishes, firm Spanish favourites, that often seem very commonplace. Croquetas are a good example; lots have the consistency of wallpaper paste, are served semi heated and taste of nothing much but, if you strike lucky or know where to go they are exceedingly good. Paella is another dish where the difference between a made to order paella cooked with care and the proper ingredients has nothing in common with the bright yellow rice served as part of a set meal in a tourist restaurant. 

Lots of these foods are rolled out at Christmas - mantecados and polvorones, peladillas, roscones, turrón, angulas, gooseneck barnacles (percebes) while other, all-year-round favourites, get a special outing at Christmas—prawns, croquetas, ham, roast lamb, and around here even broth with meatballs (variously named pelotas, relleno or even faseguras). If you get the opportunity go for the quality stuff - it's usually worth the stretch.

Keep it simple, stupid

I bought some porridge oats the other day. The supermarket ones were missing from the shelf so I shelled out double the price for some branded ones, Oatabix. There was a label on the side of the packet. It was a bit like the label you get on electrical goods to show how energy efficient they are. The one on food is called Nutri-Score. I'd never seen it before but it's simple enough. Green is good, orangey yellows are okey dokey and red is a certain ticket to purgatory.

Apparently the French invented the label using some UK Food Standards Agency scoring system. It uses seven indicators: energy (lots of calories) -bad, sugar -bad, saturated fats -bad, sodium -bad, fibre - good, protein - good. So far, so good. It's not that hard to see the sense. Obviously it's an oversimplification but that's the idea; to make it simple and fast. I think it's a good idea.

Now, imagine you're Spanish and you think that the Mediterranean diet is the bee's knees even though you actually eat McDonald's and Domino's pizza when the opportunity arises. The shorthand idea of the Mediterranean Diet is about lots of salads and fruit, a good deal of wine, some nuts, plenty of fish and litres and litres of olive oil. In fact, apparently it's much more complicated, it's a whole lifestyle. I wrote a blog about it a while ago should you care to look.

So the Spanish Government has recommended the NutriScore labelling system (EU laws don't allow countries to unilaterally impose their own food labelling system so it can only be a recommendation). The trouble is that it gives extra virgin olive oil a sort of midway label and that other star of Spanish cuisine, jamón ibérico (a cured ham), a similarly coloured label. Yesterday on the TV news journalists were out in the street with a can of diet Coke in one hand and a plate of 5Js Iberico ham in the other asking people which they thought was healthier. They did the same with tomato ketchup and olive oil. You can imagine the indignation.