The other week I was driving around, enjoying the sun, when I heard an interview on the radio. The interviewee was called Vicente Calduch and he was talking about Suavina, a lip balm.Back in 1880, in the town of Vila-real in Castellón, the local pharmacist, Vicente's great great grandad or maybe it was great great great grandad, spookily also called Vicente Calduch, created an ointment. He called it Ungüent de Vila-real. His target market were the local citrus farmers who got cracked and chapped lips as they worked on their crops.
That first Vicente had four sons, all of them became pharmacists and all of them sold the lip balm. One of them settled in Castellón and, in 1916 he opened a small laboratory to manufacture the ointment and gave it the more catchy name of Dermo-Suavina.
Laboratorios Calduch still make the balm. The formula is unchanged from the original but the packaging changed from wood to metal in 1940 and then from metal to plastic in 1965.
The packaging looks pretty retro. The little plastic tub is inside a small box and the typeface on both is sweet. I know that because I was in a chemist the other day and I suddenly remembered the story. I asked if they sold Suavina; they did. Very traditional, very vintage said the person serving me. And quite an interesting way to spend 2.20€.
