Bread
There used to be an advert with a lad pushing his bike to the top of a steep hill to deliver his Hovis bread. The tagline was "as good today as it's always been". The clear suggestion was of pedigree, that Hovis was real bread, proper bread, the sort of bread that our grandparents ate and that was good for you. Hovis always stressed that their bread was, "made with wheatgerm". I remember being taken aback when I heard that the word wheatgerm was maybe a bit of sleight of hand. It's true, a loaf with added wheatgerm is better, health-wise, than a loaf made from processed white flour but, apparently, Hovis is basically a processed flour bread spiced up with a bit of wheatgerm. The stuff you really want, for all that colon cleansing fibre, is wholemeal where nothing has been removed from the wholewheat grain. For years, in Spain, I thought that bread sticks - the sort of bread that onion toting, beret wearing, stripy T-shirt clad Frenchmen, add flavour ...