Peanut butter isn't really a Spanish thing
This morning I was talking to a Sergio. As we got ready to go he said he was off for his breakfast. Get yourself some toast with avocado I quipped. This is because I've recently become aware that avocado on toast is a trendy Spanish breakfast. Sergio quipped back - with peanut butter and mango eh? One advantage or disadvantage of using Skype to speak to someone is that you see them. I obviously looked confused. Sergio stayed online to say that Social Media Influencers, had been responsible for a huge run on those products in the recent past. He specifically mentioned a 100% peanut peanut butter sold by the Mercadona supermarket chain. I had a look for Sergio's Internet Influencers by searching for peanut butter and I found them. I found several as you might expect but one bloke, Carlos Ríos, who shows 1.4 million followers on his Realfooding Instagram , popped up time and time again. He was quoted in lots of magazine and newspaper articles. Not that I really read any of the a...