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There was an advert when we went to the cinema this afternoon for Coca Cola. It is about the people responsible for the success of Coke in Spain over the past 65 years. The funny thing in watching it was just how "Spanish" it looked. There is, for instance, a shot of a door with a polished aluminium door knob. The wood veneer, the colours, everything looks, and is, Spanish. It's the same with the men walking up the road in their fluorescent and grey overalls. I've seen those very same blokes getting the set meal in scores of restaurants in Spain. I've opened that door. So how did those Coca Cola people make the advert look so Spain? After all we live in Spain but I don't think that anyone could argue that our microcosm represents the totality of Spain. The very first time I went to Madrid I wasn't that impressed. There didn't seem to be anything notable in the Coliseum or Eiffel Tower "must see" mould. There were plenty of interesting b...