Keep it simple, stupid

I bought some porridge oats the other day. The supermarket ones were missing from the shelf so I shelled out double the price for some branded ones, Oatabix. There was a label on the side of the packet. It was a bit like the label you get on electrical goods to show how energy efficient they are. The one on food is called Nutri-Score. I'd never seen it before but it's simple enough. Green is good, orangey yellows are okey dokey and red is a certain ticket to purgatory.

Apparently the French invented the label using some UK Food Standards Agency scoring system. It uses seven indicators: energy (lots of calories) -bad, sugar -bad, saturated fats -bad, sodium -bad, fibre - good, protein - good. So far, so good. It's not that hard to see the sense. Obviously it's an oversimplification but that's the idea; to make it simple and fast. I think it's a good idea.

Now, imagine you're Spanish and you think that the Mediterranean diet is the bee's knees even though you actually eat McDonald's and Domino's pizza when the opportunity arises. The shorthand idea of the Mediterranean Diet is about lots of salads and fruit, a good deal of wine, some nuts, plenty of fish and litres and litres of olive oil. In fact, apparently it's much more complicated, it's a whole lifestyle. I wrote a blog about it a while ago should you care to look.

So the Spanish Government has recommended the NutriScore labelling system (EU laws don't allow countries to unilaterally impose their own food labelling system so it can only be a recommendation). The trouble is that it gives extra virgin olive oil a sort of midway label and that other star of Spanish cuisine, jamón ibérico (a cured ham), a similarly coloured label. Yesterday on the TV news journalists were out in the street with a can of diet Coke in one hand and a plate of 5Js Iberico ham in the other asking people which they thought was healthier. They did the same with tomato ketchup and olive oil. You can imagine the indignation.