A quiet week

I was backing up the computer last week and there wasn't a single new photo to add to the photo album. This is distinctly odd. It means that I didn't go anywhere or do anything away from the daily routine. It's true my life is a bit off kilter at the moment and I wasn't much in the mood for galavanting but nothing? It also set me thinking about some of the things that we have done over the years

Tourism accounts for nearly 13% of the Spanish Gross Domestic Product—cars, the main Spanish export, account for about 10%, and agriculture just a tad under 9%. Tourism is becoming a problem in Spain, not really because of the tourists, but because of the people who make the most profit from them. In places like Barcelona, Mallorca, and Málaga, there is so much money to be made out of tourists that investment funds and the like have got in on the act. They buy up a block of flats to let out to tourists—if people have to be evicted in the process, so be it—because they make stacks more cash out of short-term lets to tourists than from the more traditional landlord-tenant relationship. So, whereas it used to be pretty simple for a couple setting up a new home to live in the same neighbourhood as their family and friends, they now find themselves unable to pay the inflated prices, and there is a general price hike all around as money chases the available rentals. Tourists have different spending profiles to residents. Trendy bars, vermuterías, bike hire shops, guided tours of the city, etc., aren't the first shops that locals need, just as the tourists are less likely to use butchers, pharmacies, and supermarkets. Traditional retail moves out along with the traditional residents as quickly as craft and local produce shops move in.

Obviously, the phenomenon of mass tourism overwhelming places is much more complex than a few nasty investors. Pop into a village on the Adriatic where three cruise ships of three thousand each pour 10,000 tourists onto the streets every second morning and see how it changes the face of the village. Up in the Pyrenees, we queued behind tens of motorhomes trying to negotiate streets that were too narrow and then sat among tourists in expensive-looking but spotlessly clean mountain gear, eating "traditional" ice cream. We were there too, though. We're a part of this.

Nonetheless, tourism is still something that lots and lots of town halls try to encourage. On one side, there are the places designed for tourists, like Benidorm, or places that attract tourists because they are loaded with things to see and do, like Seville and Madrid. But here, I'm thinking about the surrounding areas and how the decent tourist offices exploit what they have. It has to be said that most of Alicante province, or Murcia, isn't awash with lovely little villages or small towns enclosed by mediaeval walls. But tourist offices exist to promote what there is, what can be wrung out of the local environment. If what you have is the remains of the rail and steam-powered boom of the mid-19th century, or if it's Bronze Age remains and cave paintings, or a wine industry, or saffron packaging, or an architectural style, or a grape harvest, or a monumental cemetery, or a church, then that's what you have to work with. Some tourist offices are much better at coming up with something new than others but nearly all have their moments of genius.

We've got a lot of castles around here. If they weren't guarding the frontier between Christians and Muslims, they were guarding the frontiers between the old Kingdoms of Castile and Aragon. Often, where a town has something so obvious, they can either open the doors and hope someone turns up, or they can get on with a bit of promotion and arrange the dramatised visits, the reconstructions, and the jousts. I remember that in Sax, it was Juan Pacheco, Marquis of Villena, who tells you about his support, or not, for Juana la Beltraneja, whereas in Petrer, for a nighttime visit, the ghost of a murdered Moor told the story of the struggle for power in the city between Jews, Christians, and Muslims. Petrer also managed to weave the castle into its sessions about the end of the Spanish Republic in the 1930s.

Some towns don't have very much at all. The better tourist offices don't let that stop them, though. In Yecla, we've done a tour where each landmark—or where there had once been a landmark—had someone tell us the story of that place, accompanied by a musical performance. So, mediaeval music for the old church, and a bit further on, at the old gate to the town, we'd get North African music as a reminder of the Moorish conquest. We've done modernist architecture and the development of churches in Yecla, as well as tours by night. In Monóvar, we've gone on walks built around going out for a picnic as the locals did for years and getting a bit of history at the same time. With mention of Monóvar that leads to a couple of sessions based around the writer, Azorín, born in Monóvar, and schooled in Yecla. And while we're in Yecla, we went for a walk around their network of urban/rural paths and then went on an oil tasting session. They are only examples. The ingenuity is relentless. In Elda, we walked from spot to spot where someone dressed as a 16th-century peasant, a 19th-century shoe salesman, and a 20th-century nurse told us about the development of the shoe trade and the business community in Elda. In Novelda, the number of variations they can find on the theme of modernist architecture or their links to the seafaring scientist Jorge Juan seems endless. And while we're on Modernism, the week in Alcoy with half the town, and visitors, dressed up in Edwardian costumes and eating Edwardian snacks is really good fun.

There are also a lot of things that are based on activities. We've done any number of stargazing type tours—the culmination is counting the meteors or seeing Saturn's rings through the local astronomical society's telescopes - but it's also about perching you next to the Christ statue in Abanilla to explain the once Christian-Muslim divide, how the streets have twists and turns to give defensive positions and the construction of cave houses as much as to show off the 11-inch reflector. We've hunted for scorpions with ultraviolet light in the hills behind Elda, clambered up apparently vertical mountainsides to get to some Bronze Age cave site, and even planted trees.

Our very own town is a good example of this. Nice place that it is, Pinoso is hardly a tourist destination. The clock tower isn't exactly awe-inspiring, the Wine and Marble museum is nice enough but not exactly extensive, The Maxi Banegas route doesn't set the pulse racing and the recent travelling exhibitions in the Cultural Centre have all looked a bit dog-eared by the time they've got to us. Mind you, we've done some good stuff here. The tour of the cemetery around All Saints' Day, the tour of the local cucos, the dry stone-built rural shelters complete with dramatised episodes, the tour of the town's Civil War sites which was all done without seeing a single palpable trace, the tours of the town archives—all of them conjuring something from not very much. We've done walks with the town biologist, and we've seen rescued animals set free in the wild after they've recovered. Recently, Pinoso has started to explore food-based activities more because someone spent a lot of money on a show kitchen. Turning that into how to mix a good vermouth cocktail, how to cut ham, and any number of activities based on the local cuisine has been the upside to that.

The point is that with a bit of looking, there are any number of things to do alongside popping down to the coast, eating out, getting a drink with friends, watching the local fiesta or attending a local concert.